Those files go the way that files do
At Book Expo America’s recent conference in New York (May 29-30 2009), my publishing business colleague, Michael Cader of Publishers Lunch, conducted an interview with publishing executives focused on the Google Book Search (GBS) settlement:
[A]t the invitation of the AAP and Google I moderated a panel discussion with John Sargent from Macmillan and Richard Sarnoff from Bertelsmann that had the … goal of illuminating for publishers some of the basics of the proposed settlement of the Google Book Search lawsuits. The session was strictly limited to publishers only … .
Both Sargent and Sarnoff were extensively involved in the negotiations of the Google Book Search settlement, and the interview is revealing for the attitudes of the large trade publishers who negotiated the proposed agreement with Google. The attitudes expressed toward libraries, e.g., while sadly not atypical of NY publishers, are striking to those of us who care about the public services that libraries provide.
Cader’s post on the discussion is long; I’ve merely excerpted portions below, attempting to retain the parts most newsworthy. The report originally appeared in Publisher’s Lunch Deluxe, Michael’s superb subscription based news service for the publishing industry. Although little known outside of publishing, I would encourage anyone following publishing and its transformations to subscribe to the free Lunch, and consider the paid version.
Following are some of the highlights of Cader’s reportage. Clarifications in [...] are Cader’s.
Sargent’s opening statement addressed head-on the question of what will happen if the settlement is not approved by the judge. “We will proceed to have litigation for a long time period, perhaps up to five years, during which Google will continue to scan and libraries will continue” to use files in ways that publishers might not like. “The libraries then get to do what they want to do with the scans” and since the law does not allow obtaining monetary awards from state institutions, “there’s a very real danger those files go the way that files do.” … Google’s Tom Turvey agreed with Sargent’s assessment that scanning (and litigation) would proceed in the absence of an approved agreement.
Among the many advantages of the settlement that Sargent forsees are “an agreement that IP is something to be paid for when it is dispersed” and “a way to control those scans [as they are given back to libraries] that is clearly defined.”
Speaking to concerns about Google’s apparently exclusive franchise over orphan works–whatever body that winds up constituting after books are claimed–Sargent acknowledged that “in a plain fact they have a lot of power over those works,” but “anybody has the right to follow in Google’s footsteps if so desired.” Both men anticipate that the financial incentives will lead to the claiming of many works. “If checks start to go out,” Sargent said, “everybody will be claiming.”
Though foreign publishers have objected to what appears to be sweeping authority from the US over their books, Sargent noted that “the advantage…is that you get protection on your works” that would not exist without the settlement.
…
A concern from abroad has been the lack of international representation on the board of the Book Rights Registry, even though works in foreign language have been estimated in the past to potentially comprise half of all the material in academic libraries. Here Sargent disclosed that “we are looking at a two-tier structure for the registry board” and said “we do expect to satisy the concerns of foreign publishers for representation.” He added that they “realize there are lot of constituents that need a voice,” also including an array of scholarly and educational publishers.
Sarnoff would not speak to the revenue that they estimate would be generated from institutional subscriptions under the settlement agreement. But he noted that “just by the level of concern” over potential pricing it’s clear “the library community feels that this product will be enormously attractive.” On the contrary concern–that pricing might not be competitive and that agreements with parties other than Google might not emerge, Sargent noted, “think of all the players who would like to use some of these books now.”
